Publix supermarket's concept of sustainable living takes practice makes perfect to a new level. Not only does the supermarket make it a mission to provide only local and ethically-sourced fresh and consumer goods, it is run by employees who also share ownership of the business. It ensures local communities remain viable both economically and socially by providing physical and digital space for networking and knowledge exchange. Publix also embraces circular economy by encouraging recycling, reuse and sharing habits to minimize waste.
Are you doing all you can to live sustainably and help pause environmental damage?
Residents and business owners of the chosen neighbourhood of the supermarket feel disconnected with each other. There is no network nor support groups to help them connect with each other. This led to feelings of isolation and lost potential amongst the many professionals and artisans living and working in the area. Living sustainably could be a common goal that brings residents and business owners together. By offering a common space within the supermarket for knowledge and information sharing, this gap could be closed. Branding of the supermarket and its peripheral objectives will take this objective as its main focus.
Establish a brand language and visual identity for the supermarket. Complete initial campaign for community connector initiatives. Online network platform for networking, collaboration and sharing economies.
